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Enterprise engagements · Hyderabad, India

Digital Marketing

Marketing measured in qualified pipeline and closed revenue — not impressions.

We run demand generation for group companies and external clients: technical and on-page SEO, Google Ads and paid search (SEM), paid and organic social media, content marketing, marketing automation and analytics. Because we also build Lemai CRM, we can attribute spend all the way to closed revenue — not just to form fills.

Full capability breakdown

Kapil Group company · 45 years, 29 entities Response within 1 business day

Marketing and engineering under one roof

Technical SEO fixes and landing pages are built by our own developers — no waiting on a third-party web vendor.

Attribution to revenue

We own Lemai CRM, so reporting follows the lead from ad click to sales-qualified to closed won.

Proven at group scale

We run demand generation across Kapil Group companies in education, finance, real estate and solar.

No lock-in on your assets

Ad accounts, analytics, domains and CRM data remain in your ownership throughout.

Capabilities in detail

What our digital marketing actually covers

Each capability below is scoped, priced and delivered as a discrete workstream. Commission one, or run the full programme with a single delivery lead.

01

Search Engine Optimisation (SEO)

Technical, on-page, off-page and local — compounding every month

SEO is run as an engineering programme, not a keyword list. We start with a full technical audit — crawl budget, index coverage, Core Web Vitals, structured data, canonical and redirect hygiene — then build a keyword-to-page map based on real commercial intent, rewrite and expand the pages that matter, and earn authority through digital PR and quality links. Because our own engineers own the website, technical fixes ship in days rather than sitting in a backlog.

Search ConsoleSEMrushScreaming FrogSchema.orgLooker Studio
  • Technical SEO audit: crawlability, indexation, site speed, Core Web Vitals, schema
  • Keyword research mapped to buying intent and to a specific landing page
  • On-page optimisation — titles, meta descriptions, H1/H2 hierarchy, internal linking
  • Content gap analysis against competitors, with a monthly publishing calendar
  • Off-page: digital PR, directory hygiene, quality link acquisition, disavow management
  • Local SEO: Google Business Profile, service-area pages, citations and review strategy
  • Monthly ranking, impression, click and organic-pipeline reporting in Looker Studio
02

Search Engine Marketing (SEM) & PPC

Google Ads managed to cost per qualified lead, not cost per click

We build and manage paid search on Google and Microsoft Ads with a single target: cost per sales-qualified lead. That means tight account structure, negative keyword discipline, intent-matched landing pages, call tracking, and offline conversion import from the CRM so Google's bidding optimises against leads your sales team actually accepted — not against form fills from job seekers.

Google AdsMicrosoft AdsGTMCall trackingLemai CRM
  • Account structure: Search, Performance Max, Display remarketing and YouTube
  • Keyword, match-type and negative-keyword strategy reviewed weekly
  • Dedicated landing pages built by our own web team, tested for conversion
  • Call tracking and WhatsApp click tracking attributed to campaign and keyword
  • Offline conversion import from Lemai CRM so bidding optimises to qualified leads
  • Budget pacing, bid strategy testing and monthly cost-per-lead review
  • Competitor auction-insight monitoring and ad-copy testing cycles
03

Social Media Marketing

Organic presence plus paid reach on the platforms your buyers use

For B2B we lead with LinkedIn and YouTube; for B2C and education we lead with Meta and Instagram. We run the full cycle: content calendar, creative production, community management with response SLAs, paid campaigns with audience testing, and lead forms that push straight into the CRM so no enquiry sits unattended in an inbox.

Meta AdsLinkedIn AdsYouTubeCanva/After EffectsLemai CRM
  • Channel strategy and monthly content calendars per platform
  • Creative production — static, carousel, reels, short-form video, motion graphics
  • LinkedIn campaigns targeted by company size, industry, seniority and job function
  • Meta and Instagram campaigns with audience, creative and placement testing
  • Lead-form ads integrated with Lemai CRM and WhatsApp for instant follow-up
  • Community management with defined response SLAs and escalation rules
  • Employer branding and thought-leadership content for founders and leadership
04

Content Marketing & Creative

Content written for a buying committee, not for a word count

Enterprise buyers research before they enquire. We produce the assets that support that research — comparison pages, solution pages, case studies, whitepapers, explainer video and email sequences — built on a keyword and intent map so every asset has a job in the funnel and a page to rank for.

SEMrushGA4After EffectsEmail automation
  • Editorial strategy tied to the keyword-to-page map and sales objections
  • SEO blog articles, pillar pages and comparison content
  • Case studies, brochures, whitepapers and sales collateral
  • Explainer videos, product walkthroughs and motion graphics
  • Email nurture sequences aligned to funnel stage
  • Content performance review — traffic, engagement and assisted conversions
05

Lead Generation & Marketing Automation

Every enquiry captured, routed and followed up within minutes

Generating the lead is half the job. We connect Meta, Google, WhatsApp Business, IVR, Just Dial and your website forms into Lemai CRM, then automate routing, instant response, nurture and reminders — so speed-to-lead drops to minutes and your sales team stops losing enquiries between channels.

Lemai CRMWhatsApp Business APIIVRMeta Lead AdsZapier
  • Integrations: Meta Lead Ads, Google Lead Forms, WhatsApp Business API, IVR, Just Dial
  • Automatic lead routing by geography, product line, source and team capacity
  • Instant auto-response over WhatsApp, SMS and email with follow-up reminders
  • Lead scoring, stage automation and re-engagement sequences for cold leads
  • Landing pages and campaign microsites built in-house and A/B tested
  • Duplicate detection and source-quality scoring to protect data hygiene
06

Analytics, Attribution & Reporting

One dashboard from ad spend to closed revenue

We instrument GA4 and Google Tag Manager properly, define the conversions that matter to your business, and build a Looker Studio dashboard that shows spend, leads, qualified leads, opportunities and closed revenue by channel and campaign. Monthly reviews are held with your team, with next month's plan agreed in the same meeting.

GA4GTMLooker StudioLemai CRMBigQuery
  • GA4 and GTM implementation with server-side tagging where required
  • Conversion, event and funnel definition agreed with sales and marketing
  • Multi-touch attribution from first click to CRM closure
  • Looker Studio dashboards with channel, campaign and cost-per-lead views
  • Monthly performance review with a documented action plan
  • Consent management and data-privacy compliant tracking setup

Technology

The stack our team works with

We recommend the stack that fits your maintenance reality and in-house skills — then document every choice.

Search

Google Search ConsoleSEMrushAhrefsScreaming FrogSchema.org

Paid media

Google AdsMicrosoft AdsMeta AdsLinkedIn AdsYouTube Ads

Analytics

GA4Google Tag ManagerLooker StudioHotjarCall tracking

Automation

Lemai CRMWhatsApp Business APIIVREmail automationZapier

How we deliver

Our digital marketing engagement process

Fixed milestones, a named delivery lead, sprint demos every two weeks and a written change-control process.

01

Audit & baseline

Website, SEO, ad account, analytics and CRM audit with a documented performance baseline.

02

Strategy & targets

Channel mix, keyword-to-page map, budget allocation and agreed cost-per-lead targets.

03

Execute

Campaigns live, content published, technical fixes shipped by our own web team, weekly optimisation.

04

Report & scale

Monthly review against targets, scale what converts, cut what doesn't, plan the next quarter.

Engagement models

Contract the way your procurement team prefers

SEO retainer

Monthly technical, content and off-page programme with ranking and pipeline reporting.

Best for: Long-term organic growth

Performance media

Google and Meta ad management billed as a fee plus managed spend.

Best for: Immediate lead flow

Full-funnel programme

SEO, SEM, social, content and automation run as one integrated programme.

Best for: Companies with an annual growth target

Audit & strategy

One-off audit of site, ads, analytics and CRM with a costed roadmap.

Best for: Assessing current agency performance

What you receive

Contracted deliverables

  • Technical SEO audit and prioritised fix backlog
  • Keyword-to-page map and content calendar
  • Ad account structure, creatives and landing pages
  • GA4, GTM and call-tracking implementation document
  • Looker Studio performance dashboard with live access
  • Monthly report with cost per lead, pipeline and next-month plan

Industries

Sectors we already understand

As the IT arm of the Kapil Group, we deliver across fintech, education, real estate, solar and media every day — so you spend less of the engagement explaining your business to us.

See platforms we've delivered
Education & skilling
NBFC & financial services
Real estate
Solar & energy
Healthcare
B2B services

Scope summary

Digital Marketing services at a glance

  • Technical, on-page, off-page and local SEO
  • SEM — Google Ads, Bing Ads and paid search management
  • Paid and organic social media marketing
  • Content marketing, copywriting and creative production
  • Marketing automation, WhatsApp, IVR and CRM integration
  • Analytics, attribution and monthly performance reporting

Client voices

What clients say about our digital marketing work

Feedback from company representatives who awarded us the engagement.

Technical SEO fixes alone lifted our impressions substantially before a single rupee went into ads. The audit was honest about what was broken.

Kapil Realty

Marketing Director

Every campaign is reported against pipeline, not vanity metrics. We know cost per qualified enquiry by source, and it keeps improving.

Teks Academy

Head of Admissions

Meta and Google leads land straight in our CRM with the source attached. That single change ended the argument about which channel works.

Ramya Constructions

Sales Head

Content and social were run with a plan for the quarter, not post by post. Our brand finally looks consistent across channels.

Kapil Technology

Brand Manager

FAQ

Digital Marketing questions procurement teams ask

Straight answers on timelines, ownership, commercials and technology choices.

What is the difference between SEO and SEM in your programmes?+

SEO earns unpaid rankings and compounds over 4–9 months — technical fixes, content and authority. SEM (Google Ads / PPC) buys placement and delivers enquiries within days but stops when spend stops. Most clients run both: SEM for immediate pipeline while SEO builds the long-term cost base down.

How soon will we see results?+

Paid search typically produces enquiries in the first two weeks. SEO shows measurable movement in 8–12 weeks and material traffic gains between months four and nine, depending on domain history and competition.

Do you report on leads or on rankings?+

Both, but we are held to leads. Reporting runs from spend to qualified leads to closed revenue through CRM attribution — rankings and traffic are shown as leading indicators.

Do we keep control of our ad accounts and data?+

Always. Google Ads, Meta Business Manager, GA4 and your domain stay in your ownership with admin access; we operate them as a managed partner.

Can you work alongside our in-house marketing team?+

Yes. We commonly cover the technical and paid-media side while your team owns brand and content, or take the whole programme where there is no in-house capacity.

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Let's build the platform your business actually needs

Tell us about your product, platform or hiring requirement — our team responds within one business day.

+91 92479 52695